Generating Ideas
As published in Daily Excelsior Heard or read about them sometime this year–The Heat Is So Unbearable In Odisha That A Man Tries To Fry An Egg On The Street And It Gets Fried! Chicken tries to cross road – taken into police custody! Wine drinking deity of Ujjain! Driverless car in Delhi, which then turned out to be a fake story and much more such strange incidents that were forced to be in news by some of the reputed news agencies and TV channels. Wonder who is the “creative brain” suggesting and who is the “budding artist” writing or for that matter “well-informed” reader reading them? There is no doubt that Journalism has expanded exponentially to include all life activities of today’s world. Besides, it is no longer limited to imparting knowledge or spreading general awareness of civic life or for that matter scribbling editorials on topics of current interest. Besides being a watchdog, agenda-setter and a peace-maker, media personnel in a multi-cultural society like India ha